Wimbledon fashion 2024: Kostyuk leads as best dressed, Gauff impresses too

07/08/2024 10:59 AM

Wimbledon 2024 is in full swing, and the excitement isn’t limited to the fierce competition on the courts. As part of our traditional Grand Slam fashion overviews, we’re delving into the captivating world of women’s tennis outfits at this prestigious tournament. Join us as we explore the standout looks and trends gracing the grass courts, where elegance and athleticism unite in perfect harmony.

The undisputed star of this year’s fashion at Wimbledon is Marta Kostyuk, showcasing a stunning collaboration with Wilson. The Ukrainian player’s dress is inspired by her own wedding gown, also designed by her tennis clothing sponsor.

Crafted from premium recycled performance fabric, the tennis apparel boasts quick-dry capabilities, high stretch, gentle compression, and a fully lined design with a built-in bra and shorts. The Marta Dress, as it is called, is available in a standard version and a version with a mesh overlay that has a subtle sheen. The overlay is breathable and designed to be worn over your favorite tennis dress both on and off the court.

“I think after Wimbledon is over, I will put this dress in a frame and hang it on the wall somewhere. It definitely will be one of the highlights of my life and my career. I mean what else can you ask for?” said Kostyuk.

Emma Raducanu, Madison Keys and Paula Badosa are dazzling the courts in the latest Nike London collection, particularly with the Nike Summer London Slam Dress. This standout piece features a breathable cutout with elastic mesh at the lower back, complemented by a variety of straps designed to provide coverage for different bras.

Naomi Osaka was honored by Nike with a custom ensemble for Wimbledon, but the new ruffle-dominated kit falls short compared to the brand’s iconic custom outfits from the past. The mesh pleated skirt with horizontal stripes feels overly busy, while the asymmetrical ruffle at the top appears messy and unrefined.

World No.1 Iga Swiatek is known for her straightforward style, and her Wimbledon look was no exception. The five-time Grand Slam champion opted for a simple white full-coverage tank paired with a subtly pleated skirt by On.

Here’s a closeup of Swiatek’s On tennis shoes.

According to Adidas, their latest pieces introduce raised structures that create the appearance of darker shadows flowing throughout the design. This innovative approach allows the FW24 tennis collection to emulate the varying shades of light seen on grass courts.

Maria Sakkari and Karolina Muchova sported a V-neck crop top with a subtle jacquard knit pattern inspired by classic cable-knit tennis sweaters. The Greek and the Czech paired it with the Adidas Lawn Tennis Pro Pleat Skirt, which features a smooth bonded waistband and plissee pleating.

Both players’ footwear choice is the Barricades.

Elina Svitolina promotes the Adidas Lawn Tennis Pro Wow Dress, which features a seamless upper body construction with a subtle jacquard knit texture for enhanced comfort and breathability. It also includes a racerback design (though in this photo, it is covered with a long-sleeve top), a skirt with plissee pleats, and a curved hemline.

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Coco Gauff‘s custom New Balance dress comes in a close second to Kostyuk’s look, featuring intriguing cutouts on the stomach, upper back, and a large opening on the lower back that extends to the front. These extravagant cutouts give the dress the appearance of a two-piece outfit.

Jessica Bouzas Maneiro of Spain made headlines by upsetting defending champion Marketa Vondrousova in the first round and advancing to the third round of a Grand Slam for the first time. Throughout her successful campaign, she promoted Joma apparel.

Fila appears to be losing its foothold in the tennis world. For the first time in years, the brand did not promote a special collection for Wimbledon. Just three years ago, they launched three new collections for The Championships. Despite this, Emma Navarro is still giving the brand good exposure by sporting a white tank and a flouncy skirt.

Asics traditionally keeps things simple. This time, their top representatives Beatriz Haddad Maia and Jasmine Paolini sport the Asics Spring Match Tank, featuring a crew neckline with a contrasting black stripe and a racerback with a keyhole cutout.

The Brazilian and the Italian pair it with the pure white Asics Spring Match Skirt.

Donna Vekic‘s tennis fashion line, part of Italy’s Uomo Sport, features an all-white look with green accents, perfectly matching the Wimbledon aesthetic.

Ons Jabeur‘s Kayanee also embraced green accents in her white outfit.

Playing the main draw of a Grand Slam only the second time, Lulu Sun of New Zealand made the Wimbledon quarterfinals in a sleeveless Lacoste collared tank and matching shorts.

What’s your take on this year’s tennis fashion in London? Do you agree that Marta Kostyuk was the best dressed, with Coco Gauff following closely? What are your thoughts on Nike’s current focus—are they deprioritizing tennis? And how about Fila and Adidas? Share your thoughts in the comments below.

WIMBLEDON FASHION THROUGH THE YEARS: